IPSEM Squared | A new beginning, a new approach

IPSEM Squared is a boutique sports and events agency with an Global footprint and a Local focus.
‍
With a target focus on Brands, Right Holders, Venues, Local Authorities, Suppliers, Sports Federations and Investors, we seek to grow the business through opportunities arising in Asia, USA, Middle East, Brazil, Mexico and Europe.
‍
We focus on Commercial, Marketing Services, Event Delivery and Business Performance Improvement.

How do we do it?

We focus on better outcomes for our clients in the sports and entertainment industries by leveraging our world-leading experience, intimate knowledge and established relationships to maximise the success of your activities globally. Simply, we do this by helping you turn ambition into performance through the provision of unexpected revenue generation, marketing, business performance improvement and world-class event operations services.

What makes IPSEM different?

Our focus is on Tier 2/3 events who will gain the benefit of our Tier 1 event experience. This, combined with using our global network to service clients and our strong foothold in Asia allow us to operate with limited overheads, deploy globally at scale, all the while offering unique products that larger competitors cannot.

Commercial

Our clients already enjoy the services IPSEM Squared provides in broadcast and commercial and sponsorship management operations.

This is enhanced through the provision of value-added activities of marketing services and commercial consultation looking at strategy, creative concepts, content, digital activities and rights management.

Learn More

Marketing

We take a strategic view of your business, reviewing the marketing, the creative and the way you engage with the market.

We take a deep dive into how you engage; ensuring you are getting the right messages, to the right people at the right time. Our use of targeted analytics and superior marketing technology ensures effective marketing to meet your objectives and drives sales.

Learn More

Event Delivery

We provide the strategic, structural and planning support to bidding organisations, organising committees and cities or regions considering hosting events.
‍
Using a simple engagement process, we provide functional support for all event areas to reduce your costs and risks.

Learn More

Business Performance Improvement

We provide the strategic, operational, and performance expertise so you can strengthen your performance, improve operations and enhance the quality of services across sport, events, and sponsorship.
‍
Our collaborative approach instils sustainable, long-term transformation by strengthening processes, building capability and reducing inefficiencies. This embeds greater certainty, control and visibility.

Learn More

Why we're better

By creating collaborative partnerships with our clients, we provide real, measurable & tangible benefits to our customers. Our approach is focused on ensuring the highest quality strategic thinking, service delivery and management.

Increased operational capacity for events

Increased capacity

We provide additional strategic and operational insight and capacity to your team to remove bottlenecks.

Reduced spend

We reduce your budget spend through simplification of delivery and effective procurement .

Operational focus

We free up the time available to your management team to focus on better decision-making and strategy.

Budget management

We can help you achieve greater certainty over your activities and their required budgets .

Reduced risk

We can reduce the level of risk that your team encounters, resulting in improved performance.

Quality focus

Our service allows your management team to focus on the quality of your services and client delivery.

Revenue focus

Our approach will enable you to focus on your revenue streams and allow you to drive greater profitability.

Staff management

Our approach will improve the experience of your staff and thus generate greater productivity.