About Us
IPSEM Squared provides strategy and operational advisory support, workforce provision and management as well as management of in-venue operational delivery services for rightsholders, event owners, brands and venues.

IPSEM Squared is a project and operational management company working with rightsholders, event owners, brands and venues. We focus on helping our clients improve the delivery of their services, using robust operational frameworks and data driven KPIs to delivery the highest level of customer satisfaction.

Based out of Asia and Europe, and building on 50 years of knowledge and experience acquired across five continents, we continue to develop our network. Our philosophy is to work as partners with our clients rather than as suppliers or consultants, acting with integrity while delivering to the highest possible standards.

We are based in Asia and provide coverage Asia wide, but have a global reach and network
A map with two marker pointing UK and Hong Kong where IPSEM Squared can be found.

Meet the Team

Stuart's portrait photo
Stuart Snowden
MANAGING Director

Stuart started working in sport 30 years ago, working with major sport and non-sport organisations on every continent, including the IOC, Olympics Games, Commonwealth and Asian Games as well as World Cups and World Championships in multiple sports. Stuart’s expertise centres on strategy and operations.

Rene's portrait photo
Rene Valencia
Commercial Advisor

Rene possesses more than two decades of experience in working with some of the world’s leading rights holders, brands, and athletes.  He has led teams that have secured high-value and creative revenue deals for the UFC, NBA, PFL, and Olympic Council of Asia and a host of other major organisations. In parallel, Rene has had the opportunity to work with some of the world’s leading brands including Samsung, AB InBev, Monster Energy, and Technogym.

Tim's portrait photo
Tim Hymans
ASSOCIATE PARTNER - MARKETING

Tim Hymans has over 25 years’ experience as a marketing, sponsorship and communications specialist. Having a particular focus on marketing technology, Tim has worked with globally renown brands such as Ferrari, Crestron and Sonos, and across sports including F1, UEFA European Championships, The Oxford & Cambridge Boat race and the Saudi Cup; all the while successfully implementing strategies, leveraging the latest technology and deploying them at scale.

Lisa's portrait photo
Lisa Rose Johnson
operations consultant

Lisa has worked in sport for the last 20 years, across five Olympic Games, two Commonwealth Games, one Asian Games and multiple editions of the FIFA World Cup.  Her clients have included CSM, Dell, Jack Morton, P&G, Samsung & Dentsu. Lisa’s expertise centres around operations, event production and client servicing.

Experience Matters

Samsung
Emirates Airline
FIFA
Chelsea Football Club logo featuring a blue lion holding a staff in a blue circular badge with red footballs and flowers.
Bet365
RIOT Games
World Athletics logo with an orange and purple stylized curved shape resembling a running track next to the text 'WORLD ATHLETICS'.
AFG Asia Football Group logo
QNB
IBM
Continental Tire
Olympic Council of Asia (OCA)
USA Basketball
LPGA logo featuring a stylized female golfer swinging a club in green, yellow, red, and white on a blue background.
Olympic flag with five interlocking rings colored blue, yellow, black, green, and red on a white background.
Professional Fighters League
World Table Tennis (WTT) logo with stylized red and orange gradient arrows forming a W.
Acronis
Logo of ABB Formula E FIA World Championship with ABB in red, Formula E in blue, and FIA World Championship text below.
UFC
Logo of the European Sponsorship Association with the letters 'esa' in bold red and 'european sponsorship association' written in lowercase red text to the right.
Serie A W TIM
White stylized letters 'IMG' on a black background.
NBA
World Aquatics
Air Asia
White stylized volleyball logo above the text 'Volleyball World' on a black background.
Major League Baseball logo featuring a white silhouette of a batter with a helmet and bat inside a navy and red rounded rectangle.
Reebok
Nemiroff Vodka
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